9 Best Travel Agencies in Malaysia

Updated 1 October 2026: agency details re-checked against each company's own website, MATTA's member pages and news coverage.

Planning a trip can be exciting but also overwhelming. That’s where travel agencies come in, offering convenience, insider deals, and peace of mind.

If you're wondering which travel agency in Malaysia fits your travel style and budget, this list will help you decide.

Booking for a company rather than a holiday? The agencies below are mostly known for holidays, tours and group packages. Business travel for a team needs different things: corporate rates, a travel policy that applies when someone books, and one invoice at the end of the month. Our guide to corporate travel management in Malaysia explains how growing companies set that up, and our comparison of corporate travel providers in Southeast Asia sets seven options side by side.

Which travel agency is better?

1. Star Travel 

Star Travel is a Malaysian travel agency with more than 40 years in business, known for curated global travel packages and personalised service. Whether you’re dreaming of exploring Asia, Europe, South America, Antarctica, or discovering the beauty of Malaysia, Star Travel designs seamless journeys tailored to your needs. Start your next adventure with Star Travel and experience the world with confidence.

• Services Offered: FIT and incentive trips worldwide, company trips and events, flight ticketing, and domestic tours across Peninsular Malaysia, Sabah and Sarawak.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: More than 40 years in business, and a MATTA member. Suits families and company groups alike.

2. Apple Vacations

Apple Vacations Malaysia, established in 1996, is a travel company known for customised tours, chartered flights, and Muslim-friendly holidays. With a strong network and a commitment to continuous improvement, it delivers high-quality, dependable travel services. The company embraces a culture of continuous improvement inspired by the Japanese philosophy of “Kaizen,” ensuring adaptability and high service standards.

• Services Offered: Group tours, charter flight tours, Muslim holidays, MICE, cruises and visa applications.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: Founded in 1996, it runs charter flights with Malaysia Airlines to destinations such as Hokkaido, Tohoku, Harbin and Urumqi. A MATTA member.

3. Golden Destinations

Golden Destinations offers a wide range of tours across Asia and Europe, including China, Hong Kong, Vietnam, Thailand and Italy. Its operating company, ICE Holidays, won five awards at SOBA 2025, including Malaysia Business of the Year and Best Brand (Gold). Golden Destinations Group Berhad listed on Bursa Malaysia's ACE Market on 16 April 2026. It works mainly through its 800+ partner travel agents, so you usually book its tours through one of them.

• Services: Outbound tours and cruise holidays under five brands: GD Classic, The Signature Tours, GD In-Depth, FS Holidays and GD Fly Cruise.

• Estimated Price : Varies by destination and season; check the agency's current listings.

• Why Choose Them: A long-running MATTA Fair exhibitor, back in September 2026 with more than 700 packages.

4. Mayflower Holidays

Mayflower is part of Bursa-listed Warisan TC Holdings. Its travel division covers inbound and outbound tours, corporate incentive trips, education and medical tourism, hotels and air tickets. A separate car rental division runs sedans, MPVs, tour vans and coaches.

• Services Offered: Inbound and outbound tours, corporate incentive trips, hotels, air tickets and car rental.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: Tours, company trips and ground transport from one group. A MATTA member.

5. Parlo Tours 

Parlo Tours, with more than 50 years in business, is known for its curated Signature Tour Packages and incredible destination experiences. With a focus on customer satisfaction, safety, and innovative travel solutions, Parlo Tours crafts personalised journeys to some of the world’s most popular and alluring countries. Backed by years of expertise and strong global partnerships, they are dedicated to delivering unforgettable adventures and cherished memories for every traveler. 

• Services Offered: Group and escorted tours, cruises, ground tours and Europamundo coach tours.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: More than 50 years in business, and a MATTA member.

6. Holiday Tours & Travel

Holiday Tours & Travel, founded in 1975, is a Malaysian travel agency dedicated to crafting personalised, worry-free journeys. With hand-picked tours and a strong focus on safety, they ensure you experience the world’s wonders with total peace of mind. Whether you’re planning a dream vacation or a business trip, Holiday Tours & Travel is your trusted partner every step of the way.

• Services Offered: Corporate travel, MICE, leisure and luxury travel, and cruises.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: Founded in 1975 and a Virtuoso member (Asian Region award for Most Engaged Member, 2023). Malaysia Airlines named it Overall Top Malaysia Agency for 2022 to 2023.

7. Savvy Travel & Tours 

Savvy Travel is a Malaysian corporate travel agency specialising in bespoke company trips and team-building experiences both locally and overseas. With over 8 years of expertise, they have organised nearly 900 trips for more than 588 corporate clients, creating unique journeys that foster teamwork and lasting memories. Their full-service approach covers everything from planning to execution, ensuring seamless, impactful, and worry-free travel for businesses of all sizes.

• Services offered: Company trips, incentive trips, team building, MICE, and corporate flight and hotel booking, with Muslim-friendly options such as halal meals.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why choose them: A MOTAC-licensed corporate specialist for groups of 10 to 1,000+.

8. D Asia Travels 

D Asia Travels Sdn. Bhd. is a Malaysian tour agency dedicated to creating unforgettable travel experiences tailored to your preferences. With a passionate team of seasoned professionals, they offer expertly crafted tour packages to top destinations like Langkawi, Penang Island, and Kuala Lumpur. Whether you’re seeking adventure, relaxation, or cultural discovery, D Asia Travels ensures a seamless and memorable journey for solo travellers, families, and groups alike. Let them be your trusted guide to the wonders of Malaysia.

• Services Offered: Honeymoons, Muslim tours, inbound packages, private tours

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: Romantic getaways, local expertise, & Southeast Asia focus

9. IBC Tours Corporation

IBC Tours is a trusted Malaysian travel agency established in 1995, specializing in group tours to exciting destinations across Europe, the Balkans, Turkey, Japan, Korea, and beyond. Renowned for their value-packed itineraries and easy online booking process, they offer everything from Muslim-friendly tours to family and honeymoon packages. As a fully licensed and IATA-accredited company, IBC Tours delivers peace of mind, professional service, and unforgettable travel experiences for Malaysian travellers. Whether you’re dreaming of the Swiss Alps, Istanbul’s wonders, or a multi-country European adventure, IBC Tours makes it easy to explore the world.

• Services Offered: IBC Tours offers group and individual tour packages, flight and hotel bookings, visa assistance, and Muslim-friendly travel options to destinations across Europe, Asia, and the Middle East.

• Estimated Price: Varies by destination and season; check the agency's current listings.

• Why Choose Them: Operating since 1995, licensed by MOTAC and, per its site, a member of IATA, MATTA and BUMITRA, with halal-compliant options.

Is it cheaper to book through a travel agent?

Booking through a travel agent isn’t always cheaper, but agents can access exclusive deals and offer personalized service that might save you money on complex trips. Online platforms often provide competitive prices, especially for flights and hotels. While agents may charge fees, they sometimes earn commissions that offset costs. Ultimately, the best option depends on your travel needs and available offers.

When a Travel Agent Might Be Cheaper:

1. Bulk Discounts & Exclusive Deals

   1. Some agents have access to negotiated rates for flights, hotels, and packages that aren’t available to the public.

   2. They may offer perks like free upgrades, breakfast, or resort credits.

   Package Deals

   1. Bundling flights, hotels, and transfers can sometimes be cheaper when booked through an agent.

   2. Example: A cruise or all-inclusive resort package might come at a lower rate than booking separately.

2. Group Travel Discounts

   1. If you're booking for a large group (e.g., family reunion, wedding), agents can secure group rates.

3. Last-Minute or Error Fares

   1. Some agents have access to unpublished deals or mistake fares that aren’t available online.

4. Time Savings & Convenience

   1. While not a direct cost savings, agents can rebook you if issues arise (e.g., flight cancellations), saving you hassle.

When Booking Directly Might Be Cheaper:

1. Budget Airlines & Online-Only Deals

   1. Low-cost carriers often sell their cheapest fares on their own websites and apps.

   2. Some hotels and airlines offer discounts for booking direct (e.g., "Best Price Guarantees").

2. Flexibility to Compare Prices

   1. Using comparison tools (Google Flights, Skyscanner, Kayak) lets you find the cheapest options yourself.

3. No Service Fees

   1. Some agents charge booking or service fees that can cancel out the savings, so ask for all fees in writing.

4. Rewards & Loyalty Programs

   1. Booking directly with an airline/hotel often earns you points or status benefits.

How do I choose a travel agency?

Choosing the right travel agency can make your trip smoother, more affordable, and stress-free. 

So, how do you actually go about choosing one? Below are our recommended steps for every traveller (including corporate travellers as well):

1. Researching travel agency

Start by conducting thorough research online. Look for agencies with a professional website, clear contact information, and a transparent outline of their services. Check that the agency holds a MOTAC travel agency licence (MOTAC publishes a searchable register) and whether it is a MATTA member. Seek recommendations from friends, colleagues, or online travel communities for first hand insights

2. Evaluating travel agency service

Assess how well the agency understands your travel needs. Reach out and observe their communication-are they responsive, knowledgeable, and attentive to your preferences1? A good agency will offer tailored suggestions, explain their process clearly, and provide sample itineraries so you can gauge their attention to detail

3. Examining Travel Agency Reputation

Dig into customer reviews and testimonials on platforms like Google, TripAdvisor, and social media. Consistent positive feedback, especially about reliability and customer support, is a strong green flag. Don’t hesitate to ask for references or check for any industry awards or recognitions

4. Compare Pricing & Fees

Request detailed quotes and compare packages from multiple agencies. Look for transparent pricing with no hidden fees, and make sure you understand what’s included in each package. Reliable agencies are upfront about costs and policies, so clarify any uncertainties before booking

5. Look for Added Value

Consider what extra benefits each agency offers-such as 24/7 support, travel insurance, flexible itineraries, or exclusive deals with hotels and airlines. Added value can also mean personalized service, local expertise, or unique experiences that set your trip apart.

Final Tip: 

Start with a small booking (e.g., a hotel or short flight) to test their service before committing to a big trip. This would allow you to evaluate their responsiveness, professionalism, and how smoothly they handle your requests. And you might sometimes discover more nuances about the pricing or their offerings you're not even aware of, helping you avoid surprises later on!

Pros and Cons of using a travel agency

In this guide, we’ll break down the key advantages and disadvantages of using a travel agency, helping you decide whether to enlist professional help or take the DIY approach for your next adventure. Whether you're a meticulous planner or someone who prefers a stress-free experience, understanding these pros and cons will ensure you make the best choice for your travel needs.

Pros of Using a Travel Agency 

1. Saves Time & Reduces Stress

   1. Agents handle research, bookings, and logistics, so you don’t have to spend hours comparing prices.

   2. Great for complex trips (multi-city tours, cruises, group travel).

2. Access to Exclusive Deals & Perks

   1. Many agencies have wholesale rates, bulk discounts, or VIP perks (free upgrades, resort credits, early check-in).

   2. Some work with luxury networks like Virtuoso for extras like spa credits or private tours.

3. Expert Advice & Personalised Service

   1. Agents with destination expertise can recommend hidden gems, safe areas, and the best times to visit.

   2. They tailor trips to your budget, interests, and travel style.

4. Better for Group & Special Occasion Travel

   1. They can negotiate group rates for weddings, family reunions, or corporate retreats.

   2. Handle complicated itineraries (multi-generational trips, honeymoons).

5. Possible Cost SavingsPackage deals (flights + hotels + transfers) are sometimes cheaper than booking separately, and agents know when cruise sales and off-season rates come round.

Cons of Using a Travel Agency 

1. Service Fees

   1. Some agencies charge booking or service fees, which can cancel out the savings.

   2. Budget travelers may prefer DIY booking to avoid extra costs.

2. Less Flexibility & Control

   1. You might be locked into fixed itineraries or non-refundable bookings.

   2. Harder to make last-minute changes without fees.

3. Not Always the Cheapest Option

   1. Budget airlines & flash sales are often cheaper when booked direct.

   2. Online tools (Google Flights, Skyscanner) sometimes have better deals.

4. Pressure to Upsell

   1. Some agents push unnecessary add-ons (expensive tours, insurance) to earn commissions.

Need an agency in Singapore too? We keep a separate list of the top travel agencies in Singapore.